What Is Local SEO?
Local SEO makes it easier for your consumers to find your products and services on the net. They either search for your business entity specifically or for any business nearby them that provides the goods and services they are looking for. Your business should rank within the first five results on the search engine results page (SERP) of Google for such a search. This is where local SEO comes in handy. It will help your business rank on top of Google and other search engines when a customer searches for your products or services. This article provides a comprehensive overview of local search engine optimization or local SEO.
Just imagine a scenario where a homeowner searches for a plumber who will come to their house at 4 am to stop a pipe that is flooding their basement! Such a homeowner will not just search for a plumber but a 24-hour emergency plumber is New York or his/her particular city. This is where you need to make use of local SEO to rank your site on the first page of Google. If you are an emergency plumber in New York, your site will come up among the first few results for the aforementioned search. You are likely to get that business thanks to local SEO. This is why you need to take advantage of local SEO to improve the online visibility and brand awareness of your business.
Local SEO is a lot different from the average SEO campaign. You need to do more upfront work on your website before starting to chase links similar to traditional SEO. To rank your business within the local pack listings, you need to do more on local NAP citations, My Business Signals, and local reviews more than chasing for links. If you haven’t done so yet, it is high time that you claim your Google My Business Page. Setting up your Google My Business Page is easy. There are many free articles that explain how to do it. The next important thing is to concentrate on the NAP citations or Name, Address, Phone Number of your business. Consistency is key here. You need to have the full details of your business name, address and phone number (NAP) on your website as well as on all other local citations. Make sure you use the same format/details across all these platforms.
Local reviews will have a direct impact on your local rankings. Hence, you may have to spend some time acquiring these reviews. It doesn’t have to be only Google reviews – you can get reviews on your Yelp Page and other local directories. Contact your existing customers and see if they are interested in providing a review on your behalf. You can offer a discount on your products or services as an incentive to provide the reviews. These tips will help you take full advantage of local SEO to rank your business higher in the search engines. More tips and solutions for Local SEO can be found on social media and discussion forums. It will help improve your bottom line and profits in the long run.